nife wrote:Orbital wrote:Steel Paladin wrote:If GW's case fails and there's a glut of third party supplemental models coming onto the market, GW still has the resources and the warchest to beat them another way: price them out of the market. Drop the prices so low that companies smaller than GW will no longer have the 'we're cheaper than GW' advantage, though they might retain the 'looks like GW but better or more unique' advantage.
On the other hand, if CH wins then get used to seeing some pretty fugly armies on the other side of the table... because anyone who can put a lump of plastic in a box can call it a "Tyranid" and sell it for a fraction of the price.
And those who are worried about price before aesthetic beauty will buy them... and we know that's a lot of people.
I don't see why this would happen. There are already plenty of 3rd party "generic alien menace" models, which people can freely use as Tyranid proxies. The reason they don't is because those models are not kosher for play in GW stores, GW-supported events, or non-GW stores that mimic the GW policy. The result of this lawsuit will not affect any of those factors.
You're quite right about the various bits and bobs that can be sold, but they can't use the GW names. If they can get away with using the GW names and making models which are a direct visual ripoff of GW IP (say, the creation of a Eldar Falcon as opposed to something generic like a shotgun), then yeah. What I predicted to happen most likely will.